Best Practices of Acquiring New MRR Clients for MSPs Webinar
Driving the Growth Engine Of New Clients Each Month
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Broadcast Date: June 7th, 2018
- What owners must learn how to lead sales
- Why weekly discovery meetings are the only metric that matters
- How to pursue the 7 pillars of generating discovery meetings
1. Volume prospecting (telephone, lead nurturing, direct mail)
2. Surgical prospecting (using a variety of methods to reach a short, hit list of prospects)
3. Alliances (partnering with a small set of companies who can refer multiple opportunities on a regular basis,
vendors, adjacent IT players, accounting firms, etc)
4. Associations (must have a clear business development plan and sales objectives)
5. Systematic referral generation: Planned, proactive and routine
6. In-bound, SEO and digital: Do the basics, but do them faithfully
7. Eco-system of events and training offerings: Enhance relationships and demonstrate value.
- Why you need a dedicated prospector
- How to treat prospects as if they are already a client in the sales process
- Hire top talent (and being ready to coach, develop and manage)
- Operating as a team